In 2006 celebrity "It" bags were constantly being thrown at us in the press and seeing our favourite 'A List' celebrities pictured carrying a certain bag could result in the item being an instant sell out. Now, particularly amongst the tween and teens bloggers community, YouTube superstars can have the same desired effect as A List celebrities. For instance a black bag with Rose Gold hardware from Ted Baker sold out on their website after Zoella mentioned it in a 'What's In My Handbag Video'.
PR companies and brands are fully aware of the impact Vloggers can have and have built up relationships with a vast array of YouTubers. There are now brands that are associated with the YouTube crowd for instance when Christmas is approaching you are bound to see more Body Shop products mentioned in YouTube videos. Other brands that are commonly linked to Vloggers are Asda, Disney, Topshop, Simple and Very. This also explains why so many Vloggers like the same items. Is it always a coincidence or is that the brands sponsored them at the same time?
One of the ways Bloggers and Vloggers make money is through the use of affiliated links. If a Vlogger chooses to work with a brand they become the brands affiliate. The Vlogger will then link to some of the brands products and get paid when viewers purchase the items through the link. Sometimes they even get paid just by the simple act of one of their viewers clicking on the link without purchasing.
Products that I swoon over after seeing a Youtubers talk about it:
Zoeva make up brushes
Charlotte Tilbury lip pencils
Whistles back packs and pouches
Monica Vinader rings
A disgusting amount of nail polishes
Friday 29 January 2016
Monday 25 January 2016
Ones To Watch (less than 30k): Brogan Tate
Brogan Tate xo is a YouTuber based in Bournemouth with 25,000 subscribers she is one of the less appreciated vloggers but has recently won awards at Cosmo Blog Awards.
Even though she has been on YouTube for 4 years it wasn't until last year when she started uploading weekly vlogs that she truly came into her own. Brogans relatable lifestyle with positive attitude, a bit of car karaoke, chit chats and ending the evening with a disney film and a white wine spritzer she is a girl after our own hearts.
Her highlights include Trek America and Disney Vlogs alongside Home Bargain hauls and 'Whats In My Bag' videos. Throughout 2015 we saw Brogan go through new jobs, new homes, family fall outs and new romances. Even in her Trek American trip Brogan was honest and up front showing the good and bad times. Going against the often heavily filtered and oh so perfect life perceptions that many other more successful vloggers portray.
Juggling work and YouTube (plus her blog) she has an admirable work ethic. At the end of the day Brogan sat in her car chatting into the camera, is what the beauty of vlogging is really about.
Watch Brogan if you like; beach huts, Victoria Secrets, ski holidays, Disney, sing alongs, Michael Kors, home bargains, seaside towns, Cath Kidston and Primark.
Even though she has been on YouTube for 4 years it wasn't until last year when she started uploading weekly vlogs that she truly came into her own. Brogans relatable lifestyle with positive attitude, a bit of car karaoke, chit chats and ending the evening with a disney film and a white wine spritzer she is a girl after our own hearts.
Her highlights include Trek America and Disney Vlogs alongside Home Bargain hauls and 'Whats In My Bag' videos. Throughout 2015 we saw Brogan go through new jobs, new homes, family fall outs and new romances. Even in her Trek American trip Brogan was honest and up front showing the good and bad times. Going against the often heavily filtered and oh so perfect life perceptions that many other more successful vloggers portray.
Juggling work and YouTube (plus her blog) she has an admirable work ethic. At the end of the day Brogan sat in her car chatting into the camera, is what the beauty of vlogging is really about.
Watch Brogan if you like; beach huts, Victoria Secrets, ski holidays, Disney, sing alongs, Michael Kors, home bargains, seaside towns, Cath Kidston and Primark.
Thursday 7 January 2016
My Love & Hate With Vlogmas
Thanks to Vlogmas, December has become the a pivitol month in the YouTube calendar. Each year more and more YouTubers jump on the band wagon increasing the pressure to be as cute and festive as possible. 2015 saw cartoon opening sequences and the prettiest professional stop motion.
I can admit that like the majorityof audiences I am a fan of vlogmas. I find them light hearted to watch and little segments to inspire festive spirit. Wrapping presents, baking and decorating trees little joyful life episodes to enjoy with a hot chocolate. However there was an obvious flaw in vlogmas. Most vloggers film until Christmas day then stop some even before Christmas eve to enjoy time with friends and families (as Christmas should be) but then the build up seems pointless when you don't get to see the main event. You see the Christmas food shop and preparation, the buying of presents and wrapping them but don't get a glimpse of the finished result.
Personally I would much prefer Christmas activity vlogs (the highlights) then a sweet montage style vlogs over christmas eve, christmas day and boxing day finishing of with a what I got for Christmas haul.
Despite my love hate relationship with vlogmas here is a round up of my favourite vlogmas videos from 2015:
Frowmas: Beautiful manicures, high fashion choices and lots of travel Victoria from In The Frow had the most lustworthy Christmas. My favourite video from her vlogmas has to be when she traveled to Iceland for her brothers 30th birthday surprise. Shot in a more eerie and artsy way to her usual style.
Sprinkle of Chatter: Always a favourite homey days and humour are the real highlights of Louise's vlogmas. Seeing Dracy leave notes for fairies could warm up even the coldest of ice queens heart.
https://www.youtube.com/watch?v=-lnHkatYEWI
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