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Friday 22 April 2016

How To Go From Fashion Vlogger to LUXURY Fashion Vlogger

It seems as if all the vloggers are trying to make that jump from standard vloggers/blogger to luxury blogger. In The Frow leads the way ditching the crazy coloured locks and Jeffery Campbells for cool silver tones and Gianvito Rossi nude shoes.

Personally I am big fan of Victoria from In The Frow's transition, I don't see much point in hauling and reviewing Primark but when you are thinking of investing in a piece, reviews and extra information is essential.

Hello October is also attempting to make the transition. Choosing not to announce the new direction Suzie has slowly started integrating more luxury beauty products and a Chanel unboxing to her channel. Hello October has recently changed her Instgram bio confirming her aspirations to be a luxury blogger: Susannah Bonaldi Luxury style, beauty & travel blogger/vlogger.

5 ways to become a luxury vlogger:

1.) Changing your 'YouTube' name to your actual name is one of the key steps to making the move from high-street to designer. Beauty Crush changed her channel to Samantha Maria to mark her change in style and as she became more grown up she wanted her channel to reflect that.

2.) Instead of saying you are attending a press event instead refer to them as 'meetings' or VIP parties.

3.) Refer to clothing items and accessories as 'Pieces'.

4.) Shop like crazy it is now not only acceptable but expected for you to buy multiple designer items a month. Just bought a YSL bag but a week later you want to buy a Chanel one that's cool. The more designer unboxing videos you do the closer you are to reaching your goal of a luxury blogger.

5.) Holidays. Life is one long holiday for luxury vloggers/bloggers your instagram needs to be full of hotdog legs and hotel breakfast room service to show how luxurious you now are.

Why are vloggers and bloggers now wanting to class themselves as luxury ones? Victoria from In The Frow has a fashion PHD so after seeing YouTube give her opportunities to work with beauty and highstreet brands it is no wonder why she went on to pursue classic and world famous design houses. Why get given freebies from ASOS when you can get freebies from Aspinal? Not forgetting that when the majority of these vloggers started they were 5 years younger and with less of a disposable income. As their channels grow it is no surprise they have swapped Boohoo for Needle & Thread especially with the pressure of standing out at Fashion Weeks.

I for one am all for the luxury vloggers but don't want it to reach a point where you can create a drinking game of downing a shot every time they say the word 'luxury'.
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