“A little place dedicated to helping you make the most out of YouTube. Interviews with Vloggers, articles and collections of the best videos for all your beauty and lifestyle needs.”

Sunday 29 November 2015

Vlogger: The Celebrity Rise Of The Normal Girl

A few years back A List celebrities such as Kate Winslet left millions eye rolling as they tried to convince the mass public how "normal" they are, how they also do household chores and go to the supermarket too.

Now there is a new breed of celebrity Zoe Sugg and Tanya Burr are now magazine cover stars and have successful brands. The key to their success and mass appeal? Is being relatable. Filming in their bedrooms, showing off their latest Topshop purchases and vlogging themselves do their weekly shop, binge on Netflix and reading books whilst their other halves play Xbox. Zoella and Tanya Burr make themselves accessible to their viewers and fans you can copy their make up look, their style, and even parts of their lifestyle. You can bake Tanya's favourite cookies, watch Zoella's favourite TV show and see what they get up to day to day through their YouTube channels.



Zoe Sugg is very up front about her anxiety proving that behind the doll like features, the big house and cute dog is vunrability. Due to her anxiety Zoella chooses nights in over press events and fancy nights out in the city. The majority of her vlogs are set in her home, popping into Waitrose and seeing family friends, similar to how many of viewers will also spend their free time. With the rise of their success it could be a concern that with the gain of fame they will lose what made them so likeable and relatable. But despite the success and fortune Zoella is still a home girl and heart and will mention her ASOS purchases and try not to draw attention to her Cartier Love Bracelet that has a starting price of £4,600.

Zoella fans tend to be pre teens and Zoella is their un-intimidating idol. Creating a trend of #relationship goals #hairgoals and #friendshipgoals. Zoe Suggs channel is pure PG filled with disney squeals and cute clothes.

Tanya Burr who started out doing Gossip Girl make up tutorials is more embracing of the new luxury lifestyle. Tanya who often mentions in videos how she used to work in Starbucks and beauty counters has progressed from Zara to Mulberry handbags in her new central London flat. Tanya is now looking into a career in acting and is slowly and is appealing to a more mature audience who appreciate cream and grey home decor and Burberry fashion shows. Now you are more likely to catch Tanya in LA, Wimbledon or a new restaurant on the Kings Road.



The one concern I have is how young girls now see these lives as normal for woman in their twenties. No sign of 9 hour shifts, money struggles and having to juggle work, house hold chores and a social life.  It is no wonder that young girls ambitions is now to work in the world of YouTube. These new lives of YouTubers is not so normal after all.

Tuesday 10 November 2015

The Most Misleading Form Of Advertising: Native Content

Native Content is a form of advertising that is incredibly hard to spot. Different to sponsorships this is not a collaboration between blogger and brand but an advert that has been created to match the editorial content it has been placed in. Native Content is also in keeping with the audience IE it's not going to be a random sports advert placed within a makeup blog.

The purpose of Native Content is to convince rather than inform and are completely biased. The reason brands choose to use Native Content is because they can seamlessly blend their motives into editorials and blogs undetected by its readers. As a magazine hoarder and avid blog reader I am Native Contents target audience and I am less inclined to make a purchase if its an advert however if I think its genuinely an item my favourite blogger loves then I would be tempted.

Native Content is one of the most misleading forms of advertising. Here are some of the key signs you are reading Native Content:

- Quotes from the brands spokesman.

- A promotional tone

- Repeated use of brand name

- High production value aka press images and a possibly a video embedded.

Have you spotted any Native Content in a magazine, website or blog you have recently read?

Tuesday 3 November 2015

Tanya Burr Glamour Magazine Review

Another huge milestone for the world of YouTube as Tanya Burr become this months cover star for UK Glamour Magazine. Past Glamour cover girls include Emma Watson, Keira Knightley and Alexa Chung.

Tanya is painted as a sultry smokey eyed goddess in Glamour Magazines December issue. 2015 was certainly the year for YouTube creators as vloggers made the transition to celebrities with book  launches, beauty lines, red carpets and TV appearances. So what better way to end the year than have  Glamour magazine use Tanya as their cover star. However I think Tanya is possibly better suited to a Spring issue. It was great to see Tanya in a different style but I would be even more attracted to a cover with Tanya in glowy sixties style make up with a girlie Alice & Olivia dress. I think it's easy to picture a smiling Tanya Burr with pastel kitchen aid in an idyllic set up. Magazines often aim to create a new look and show someone in the popular eye in a different light but this particular cover might not appeal to the younger fan base.



Tanya revealed in the magazine interview that she wanted to do a more sexy photo shoot to try and move on from her sweet girlie image that she has become widely recognised as. Part of the reason is to appeal to more movie roles as she wants to secure a film role by the end of the year. I was intrigued to see how the interview would work and if I could learn anything new from someone who documents their life so regularly online and the interview proves to be career based rather than personal  which provides an insight into the business decision behind each video that viewers don't normally see.


This is not the first time a YouTube star has graced the cover of a national magazine publication. Zoella has previously been a cover girl for Company Magazine. Company magazine was a huge supporter to bloggers and vloggers and over time they became increasingly influential in their pages before making it to the front cover. Shortly afterwards Company Magazine sent their last ever copy to print and became online only.



It is revealed in the Editors letter that Tanya Burr actually directly contacted Joe Elvin asking to be on the cover. This shows a more business minded and ambitious side to Tanya which contrasts her cute and ditzy online persona. I believe this interview was tailored to reveal a more mature, sexy and business minded Tanya and it is a side to her that I would love to see more of within her YouTube content.
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