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Wednesday 16 September 2015

Birthday hauls bragging or brilliant?

                       Love them or hate them gift hauls are always great at gaining views.





A lengthy disclaimer now accompanies what once started as quite a simple lighthearted video. Explaining how they are not bragging and are so grateful for every present they’ve received. No matter how many times a YouTuber will declare that they are not wanting to show off there will still be negative comments.

YouTuber Sunbeamsjess has recently announced in a video that she no longer feels comfortable sharing what gifts she receives with her viewers.  Jess is known for her luxurious hauls; in the past she has received YSL and Chanel handbags, Christian Louboutin shoes and Monica Vinader rings. What was endearing about Sunbeams jess’s birthday/Christmas hauls is how she was just as excited sharing what books and cuddly toy monkey she received along with a vintage Chanel necklace.  Her videos were the perfect mix of Lush bath bombs, independent designers and high-end brands.

I am never one to a give thumbs up on these negative comments, I personally find it much more interesting hearing about a suit from The Kooples rather then a onesie from Primark.

Jess went about the situation in an admirable and professional way, proving that unlike many other successful YouTuber’s she acknowledges the critics. She obviously took care and consideration into her decision and found herself agreeing with many of the negative comments. It would appear that, as she got older and YouTube got bigger showing extravagant presents to the Internet felt inappropriate.

As a big lover of birthday and Christmas hauls I decided to re visit Sunbeamsjess past videos to look through some of the comments. Many were the awkward yet harmless breakdown of how much was spent on each present and the overall total. What I found interesting was I wouldn’t call many of the comments ‘hate’ but just an honest reaction to the extravagant gifts and viewers comparing their present with the ones shown in the video. There were quite a few very judgmental analysis of her family life but over all the comment section was a sigh and eye rolling response to the video.

A selection of comments taken for birthday/Christmas hauls:


“I feel so depressed watching your halls because I know I will never be able to afford such things and have to be pleased with a pair of socks for my birthday basically the rest of my life”


“The fact this girl gets money for posting videos of what her rich family and friends got her for Christmas makes me sick”


“If you truly understood the weight of having this much money spent on you you wouldn't be appreciative, you would be embarrassed and maybe somewhat guilty. You so obviously don't understand how privileged you are as you flick from item to item just as you do every year. This amount of money should not be spent on one person; it is pretty obscene, mindless and materialistic. Have you not thought to ask for less extravagant presents? Have you never felt the least bit ashamed of the excess that you experience every birthday and Christmas? I am sure you are a kind and thoughtful person but your perspective on the world and your priorities are seemingly very warped.”  



“ummm why did you think you needed the nicest most expensive camera. Im so sick of these rich kids on youtube.”



Whether you had £70 spent on you or £700 there will still be someone calling you spoilt. Will other YouTuber’s also shy away from birthday hauls? 

What are your thoughts on birthday hauls?

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