Is Jack Howard Right About YouTube?

Unless you have spent the past few weeks in a idyllic cottage in the remote country side with only Beatrix Potter books for company you may not have seen Jack Howard's videos discussing his current disappointment with the content that is being created by famous YouTubers.

I do not agree with all points Jack Howard made as I do not look to YouTube for top quality content (if I want superbly scripted comedy I look to the BBC) I do find myself a feeling a bit left out as I do not feel that many YouTubers are aimed at my demographic. Instead so many lifestyle vloggers choose to aim themselves to pre teens despite them being a closer age to myself (aged 22 and with some disposable income to actually spend on products they advertise). As Jack Howard pointed out there is something very silly with grown adults talking about school and in the beauty and fashion community creating back to school tutorials and joining in on TopShop trends that anyone older than 17 would eye roll at. 

With Vloggers earning more and more money from their YouTube careers their spending habits are also changing. Hauls have progressed from Primark and ASOS to Givenchy and Celine. These new high end videos are certainly not aimed at the pre teens but their personalities are with screeches and giggles as they show of their "pretty" new purchases, when instead they could be giving saving tips, and information on the quality and actual shopping experience. I like to the think I am not the only 22 year old who watches YouTubers on a regular basis and personally I would LOVE to see "What To Wear To Work" or "What To Wear For A Job Interview" but instead I get prom dresses and ripped jeans. Often when I go into my YouTube subscriptions it is filled with the all the same content, how many monthly favourites, ASOS hauls and gold/bronze make up tutorials can one watch. 

There are a few vloggers out there who act as an exception to the rule and aim towards a more mature audience such as A Model Recommends, Lily and Vivianna who discuss motherhood, super simple yet expensive items from COS and early nights yet I just can't seem to relate to either. Maybe I am just at the awkward in-between stage in life (resist urge not to sing Britney Spears Not a Girl Not Yet A Woman). At the moment Fleur De Forces vlog channel is a mixture of dog walks, cooking with her husband, pubs and shopping trips and takeaways with her parents is kind of on my wave length. 

Do you also find yourself struggling to find a YouTuber that you can connect with and that you feel is aimed at you? 

Links to Jacks Videos:

Jacks First Video

Jacks Second Video