Last month we witnessed both Jim Chapman and Niomi Smart run the London Marathon, The Lean Machines release a book and Niomi Smart also announcing she is releasing a cook book. It seems like Vloggers are really embracing a healthy lifestyle and "What I Eat In A Day" videos are becoming more and more popular amongst high profile YouTubers. Twitter is now filled with fans tweeting healthy meals inspired by their favourite Internet celebrities.
As well as the rise of health and fitness online gurus vloggers are also transforming their lifestyles. Snap Chats and 'Day In the Life' videos show gym OTTDs starting the day off with a smoothie, Whole Food hauls and naughty take outs have been switched to sushi. Samantha Marie aka Beauty Crush and In The Frow have both done collabs with fitness YouTubers and shared tips on how to get motivated to work out and stay healthy whilst on holiday.
I love that Vloggers are encouraging healthy eating and exercise whilst making it aspirational to be fit and healthy. Instead of just putting make up on their wish lists nutri bullets and cook books are now just as desirable. This new trend of "What I Eat In A Day" videos do run the risk of becoming unrelatable. Younger viewers will still have their meals made by parents and I am sure Mums and Dads do not appreciate requests for expensive and hard to find grocery items. While older viewers may not have the time nor the income to mimic their fave vloggers lifestyle. I also send my regards out to all the poor students eating cereal for dinner whilst watching Niomi Smart eat at Vegan restaurants in New York.
Overall I love that vloggers are encouraging viewers to live a more healthy life and introduce new food options and exercise routines.
My favourite vloggers that encourage health and fitness without being condescending are;
Madeline Shaw
Amelia Liana
Niomi Smart
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