Dream Vlogger and Brand Collaborations

Blogging and vlogging has reached the stage in which their audience associate certain brands with certain YouTubers. On one too many shopping trips I hear girls picking up items and declaring, "How Zoella it is”.

Vloggers now have the power to create their own brand as well as work with established brands. I have created a list of my dream vlogger and brand collaborations.

Do you agree with my list? What would be your dream vlogger and brand collaboration?

Zoella: Oliver Bones and Yankee.

The Queen of copper. In the past year Zoella has reinvented herself from beauty guru to interior design obsessive (thanks to her beautiful 3 floor Brighton house) slowly moving away from her teen bopper status, Primark hauls have now been replaced with homeware hauls. Oliver Bonas is often mentioned on her channel and it is easy to picture the copper polka dot vases, geometric print cushions and polaroid picture frames.

In a recent vlog Zoe Sugg revealed her candle cupboard. Zoe has an impressive candle collection raging from high street to The White Company and Jo Malone. I think a Zoella Yankee Candle collection would be a hit and accompanied by a rose gold lid.  

Fleur De Force: Alex Monroe, Kurt Geiger, secretsales.com.

Fleur is one of the few YouTubers who hasn’t changed much from her first video to her most recent upload. I think jeweler Alex Monroe with its delicate designs has space for a rose gold star collection.

Along with stars and rose gold Fleur has a penchant for a good bargain and good shoes. I personally would love to see a selection of Fleurs top picks on website secretsales.com. Fleur owns a beautiful collection of shoes from Alexander Wang ankle boots, Hunter wellies to Valentino rock stud heels. I think Fleur De Force would create a great shoe collection for Kurt Geiger where there would be a shoe to suit everyone.

Sprinkle of Glitter: Paperchase, Kate Spade, Next Kids.

Louise is very obviously associated with pink and glitter however in her recent bedroom make-over it shows she is straying from her pink glitter trademark and choosing a grey and copper colour scheme instead. I would love to see how Sprinkle of Glitter would work with a more high-end brand such as Kate Spade with its bows, quirky prints and positive slogans it would suit Louise perfectly.

Paperchase and Next Kids are more obvious choices, Louise has actively shows an interest in stationary and has already created a diary. I think Louise should also go back to the original origins of her blog and create something aimed at mums and young children such as releasing a beautiful sweet and illustrated children’s book or a kids clothing range.