Vloggers such as Tanya Burr and Fleur De
Force gained popularity through make up tutorials and hauls. A fresh take on
beauty information that was more relatable and trusted compared to polished and
less friendly magazine features.
Back in the day these YouTuber’s were just
normal girls sharing what they had spent their money on however they have evolved into the same league as beauty editors. Now they can charge brands for
mentioning their products in videos and Instagram posts.
2015 was the year that the Committee of
Advertising Practice issued a new guideline that big named YouTuber’s have to
disclose when a video is sponsored and has product placement. They also have to
state when an upload is advertising their own range of products or books so
viewers are being mislead and know what the videos true purpose is before
clicking.
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| In The Frow follows the Advertising Practice guidelines |
This code does not cover the amount of coveted
freebies vloggers often receive. At the end of the day viewers are more
interested in items the vlogger actually purchased. Everything seems better
when it is for free so you are more likely to be disappointed by an item you
actually purchase yourself. It is also very understandable that a YouTuber
wouldn’t want to slag off a product that was kindly sent to them for free just
as you wouldn’t be rude about a present you would have received.
With many viewers being preteens and more
easily lead these guidelines are more relevant in the YouTube community. Even
as a viewer in her twenties I would be disappointed if I purchased an item
thinking it was a product my favourite vlogger picked out and loved to discover
it was in fact a sponsored item.
A new style of video, which is currently
popular among beauty bloggers, is the “New In” video that discusses new beauty
releases. It is a crucial part of many YouTuber’s jobs to buy the latest products
and new clothes to haul. You can’t deny the fact that many buy products with
the main purpose to review. ‘Bloggers Haul’ is also growing in the community
where you see vloggers go through their post of what brands have sent them. These
videos are great and separate hauls in which they have actually purchased and
chosen the items personally compared to items they have been sent.
Despite the fact that the guideline has
been put in place to stop misleading viewers before they even click on the
video. Some sneaky YouTuber’s are
creating click bait titles to entice viewers when the title might not be as relevant to the video as the title would suggest.
Are you more likely to click off a video if
it has ‘AD’ in the title?
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